Martin Birch

Sales Incentives & Compensation Professional

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My name is Martin Birch. I have over 25 years experience of successfully delivering projects on behalf of clients, the last 15 years having been focused predominantly on Sales Compensation & Incentives.

I have managed Sales Compensation and Incentive schemes for some of Britain’s largest Retail Banks, Financial Services Organisations and major European Telcos.

I have a combination of IT, Operations and Business experience in this field.

I have implemented Sales Incentives solutions from an IT perspective, operationally managed Sales Compensation Programs for up to 20,000 employees and also worked from the business end designing Incentive Schemes and selecting and implementing suitable systems to manage these.

The fact that I both know and am experienced in Incentives from all three dimensions places me in a unique position to understand the drivers for each and how to make them work with each other.

I am familiar with all the major Incentives Vendors including Varicent (IBM), Xactly, Callidus, NICE (formerly Merced) etc. and experienced in working with 3rd party integrators such as Deloitte, Cap Gemini, Accenture and Aiimi etc.

http://uk.linkedin.com/pub/martin-birch/3/b89/5b4